We as Brückner Group want to take responsibility! This is why we launched the initiative "Yes, we care". This project is as much an acknowledgement to our own responsibilities in the matter of plastics and sustainability, as well as a promise to the employees in all the Brückner Group companies. Together we will act, develop visions, boost innovations and find solutions.
"Reduce - Reuse - Recyle" should not remain a buzzword for us, but be filled with life.
As a technology and market leader in the most diverse areas of the plastics and packaging industry, we have the opportunity to contribute our vision of the future and our engineering spirit for more sustainability.
ASASE has an impressive comprehensive approach: Women collect plastic waste in and around Ghana’s capital Accra, and produce regranulate in their own small “factories”. This is then sold to the local plastic recycler, who uses it to make paving stones or roof tiles.
The ASASE Foundation was founded in 2017 by Dana Mosora and Hilda Addah. Their vision: “By 2022, all plastic packaging in Accra will be separately collected for recycling. Plastic waste will be re-processed into products of use for the development of underprivileged communities.”
The project also creates fair employment opportunities that enable women in the region to earn a secure and sustainable income for themselves and their families.
Despite all adverse circumstances, some milestones were also achieved during the Corona pandemic in 2020: for example, continuous efforts have been made to improve the collection infrastructure, to put collection tools in place and to intensify ASASE’s awareness & education campaign. In 2021 to 2023, the activities are to be expanded to other regions around Accra, and the goal is to create 600 jobs.
Our donations are also helping to develop an app for a microfinancing model, and in the purchase of a cargo bike for collecting plastic waste or deliveries to recyclers in the region.
Buy Food with Plastic organizes events with locals in India, Nicaragua and Ghana where local people can buy a hot meal using plastic bottles. The collected bottles are then processed into useful products. In this way, local people are sensitized to a more conscious use of plastic.
The Buy Food with Plastic events aim to bring people together and provide solutions to the most pressing local issues, such as pollution, hunger and poverty. Our donation supports the expansion of all activities in India.
In 2023 alone, the team has already provided 1,200 meals to people living in extreme poverty.
In addition, 22,366 plastic bottles have already been collected & recycled at the events. the team is happy to provide more and more people with access to a recycling cycle.
Thanks to the support of Brueckner Group, the local team now has its own office space, which will also serve as a re- & upcycling facility. This represents a milestone for the entire organization, particularly in terms of creating safe workplaces and fair working conditions. The manufactory is located in Bhandup to keep transportation short and close to the community.